About
Abhyank Srinet
Founder of MiM-Essay and MentR-Me. Founder & CEO of Kraya AI. A decade spent turning high-stakes human decisions — admissions, then sales — into reliable systems.
Education
Abhyank Srinet began with an engineering degree in Instrumentation & Control at SRM University in Chennai, then went on to study Management at ESCP Business School (2014–2016), specializing in Marketing — graduating in the top 5% of an international cohort on a merit scholarship. Navigating global admissions firsthand is what surfaced the problem he would go on to build a company around.
Early career
Before founding his own companies, Abhyank built operating experience across heavy industry and high-growth tech: management roles at CK Birla, a Business Excellence traineeship at Tata Steel in Europe (the Netherlands), and a stint running performance marketing at Rocket Internet on the Jumia Group. The lead-generation and sales instincts that later shaped Kraya AI first took root there.
MiM-Essay & MentR-Me
In 2016 he founded MiM-Essay, a study-abroad admissions consultancy focused on Masters in Management, MBA and MS applications. It has since helped over 12,000 students win admits to leading business schools at a 98% success rate, grown to a 130-person team, and secured more than ₹500 crore in scholarships for its clients. In 2021 he launched MentR-Me, an AI-driven platform that brings profile building, exam prep and admissions mentorship to a far wider audience.
Kraya AI
Today Abhyank is Founder & CEO of Kraya AI, an AI-native sales platform built inside WhatsApp. It qualifies leads, recovers drop-offs and runs the sales pipeline for 1,000+ Indian businesses — applying the same instinct that built MiM-Essay: take a messy, human process and make it dependable at scale.
Connect
The fastest way to reach Abhyank is LinkedIn. His ventures MiM-Essay, MentR-Me and Kraya AI each have their own websites.